TradeDoubler Campaigns achieves IASH accreditation
Membership of Sales House body rises once again to 25 companies
7 October 2009
London, 7 October 2009 – Internet Advertising Sales Houses (IASH) – the council established to police and promote the activities of ad networks in the UK - has announced that 20 companies who submitted themselves for the ‘random' ABCe audit have passed to become recertified full members.
In addition, 2 new members were audited and passed during this period – Digitize, through its Adsure network and TradeDoubler. Digitize is the first ad network based in Ireland to become a member and highlights the significant expansion of IASH into other markets. Combined with a further three organisations who had already passed their first ABCe audit within this period - Vibrant Media, Jemm Media and Eyeconomy - this brings the total IASH membership to 25 of the key ad networks and sales houses in the UK and Ireland.
With the most stringent audit tests since the Council was established, ABCe was contracted to audit key elements of each member company's processes for all Insertion Orders in a calendar month randomly selected by ABCe in the period Jan to June 2009. The next period that the IASH members will be audited will be for July to Dec 2009.
The tougher Code of Conduct, announced in Jan 2009 (Version 9.1), reinforces IASH's commitment to transparency and tightening of the Code of Conduct. The 25 current IASH members are: 24/7 Real Media UK, Accelerator Media, ad pepper media (UK) Ltd, AD2ONE GROUP UK, Adconion UK Ltd , Addvantage Media, Clickbrokers, Consilium Media Ltd, , Digitize, DotFox Networks Ltd, eSpot Digital, eType, Eyeconomy, Glam Media Limited, GMW Media Ltd, Jemm Media, Microsoft Media Network UK, Oridian UK Ltd, Platform-A UK, Specific Media UK, TD Reach, Unanimis Consulting Ltd, ValueClick Media UK, Vibrant Media and Yahoo! Network.
Other ongoing initiatives to promote IASH and tighten its Code include regular meetings with the IPA, ISBA, JICWEBS and official IASH steering groups. A technical sub-committee has also been introduced to deal with the increasing issues facing network ad ops teams and the growth of technology available, to provide a preventative and proactive approach to minimising the risk of advertising appearing on inappropriate content.
Richard Sharp, chairman of IASH, said: "This is great news all of the members deserve credit for upholding the principals of the IASH code. IASH goes from strength to strength and the work we are doing in the UK is now being recognised by other advertising markets with Germany, Australia, Ireland and The US following our lead and setting up their own bodies to protect advertisers brands."
Richard Foan, managing director of ABCe, said: "Trust is key and as the IASH members know, the stringency of our audit processes continues to grow in line with industry demands. These IASH members are increasing the strength of trusted online trading through industry-owned ABCe validation."
A full list of current IASH members is available at www.iash.org.uk
About IASH
IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.
IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.
The ABCe audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders.
About ABCe
ABCe is the industry owned, non-profit distributing organisation, which works on behalf of advertisers, media buyers and media owners, to provide third party independent verification and certification for data related to electronic media.
ABCe's role is to manage standards for the industry through its work with JICWEBS (the Joint Industry Committee for Web Standards – www.jicwebs.org). ABCe provides a rigorous audit to help ensure that all IASH applicants and members meet and continue to adhere to, key elements of the strict requirements set out in the IASH Code of Conduct.
