The Search Works appoints Gavin Ailes as Managing Director
18 August 2009
London, 18 August 2009 – The Search Works has today announced the appointment of Gavin Ailes as Managing Director. Ailes, who has been with The Search Works since 2006, will take on overall responsibility for The Search Works operations in the UK and France. He moves into the role from the position of Deputy Managing Director, which he has held since April 2008.
Ailes has been instrumental to the success of The Search Works, working with and growing an impressive client portfolio. His previous roles included Commercial Director of what was The Search Works' sister agency The Technology Works, pioneering its BidBuddy® bid management technology; and then Business Director responsible for finance and multi-channel clients at The Search Works. Before joining The Search Works in January 2006, Ailes worked at Mindshare where he headed up the UK search team as well as many international roles. Ailes sits on both the IPA and IAB search groups and has over 10 years experience in digital and agency management.
Ailes replaces Stephanie Carr who is leaving The Search Works at the end of August to pursue her next challenge, having been with the company since March 2006.
Björn Lindberg, COO of holding company, TradeDoubler AB, comments,"I'm thrilled that Gavin has accepted the role of Managing Director and I am looking forward to working more closely with him. He brings to the role a great deal of knowledge and experience which he has gained through his various positions at The Search Works and in the wider digital industry. We are lucky to have such a natural successor to Stephanie." Lindberg continues, "I would like to take this opportunity to thank Stephanie Carr for the enormous contribution she has made to success of The Search Works as well as to TradeDoubler AB as a board member following the acquisition of the IMW Group. Her expertise has been invaluable to the integration of both businesses and I wish Stephanie every success for the future."
About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK's leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.
Please visit www.thesearchworks.com for further information.
