TradeDoubler expands relationship with BT
12 November 2007
Following a successful re-pitch, BT has today appointed TradeDoubler, the pan-European digital marketing company, as its primary affiliate network provider for the BT group of services - including BT Shop, BT Vision, BT Total Broadband and BT Business. The new relationship sees BT extending their current contract with TradeDoubler for a further two years and handing over their affiliate brand bidding and search activity across the BT service range. BT also run a number of online campaigns through TradeDoubler's td Push and td Reach ad campaign products. BT's decision to develop TradeDoubler's role follows extensive positive feedback from its publishers and the consistently positive results they have seen delivered.
Chris King, Head of Affiliates BT, said "The results we have achieved with TradeDoubler since 2006 made them the obvious choice to be our primary, brand network. We are excited about taking further advantage of TradeDoubler's excellent technical capabilities and their performance based marketing solutions. All these elements combine to give us the confidence that TradeDoubler can fully optimise our return on investment."
"We are delighted to be expanding our relationship with BT," says Jim Brigden, Managing Director, TradeDoubler. "With our proven experience and expertise in running successful affiliate programmes we look forward to delivering positive sustained results for BT."
About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 18 countries across Europe. With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,500 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
