TradeDoubler appoints Jim Brigden as Group MD TradeDoubler UK
19 October 2007
TradeDoubler, the pan-European digital marketing company, today announced the appointment of Jim Brigden as Group Managing Director of its UK operations.
Brigden moves into the new role from TradeDoubler's recently acquired subsidiary, The Search Works, where he has worked for over three years, most recently in the position of CEO. Taking on the management of TradeDoubler's business in the UK, Bridgen will be responsible for maintaining the company's market leading position within affiliate marketing as well as growing the company's other product areas including the ad network, campaigns, online marketing management and pay per call products.
Brigden takes over responsibility for TradeDoubler UK from former Managing Director, Andreas Bernstrm, who was earlier this year appointed to the position of Chief Operating Officer for the TradeDoubler Group. Bernstrm will now focus all his attention on TradeDoubler's overall sales and marketing operations across Europe. Brigden will report into Bernstrm.
Prior to joining The Search works, Bridgen spent four years at Yahoo! Search Marketing, where his last position was Sales Director for Northern Europe. His previous career in marketing services encompasses sales management roles in industries as diverse as loyalty management and stock photography.
Bridgen, who has over seven years' experience within the paid search industry, will continue to have overall responsibility for operations at The Search Works and will oversee its European roll out. Stephanie Carr will remain in the position of UK MD at The Search Works.
"Both TradeDoubler and The Search Works have established themselves as hugely successful businesses, representing the number 1 positions within affiliate marketing and search in Europe" says Brigden. "I intend to maintain and build on the successful momentum of both businesses."
"I am delighted to welcome Jim to the position of Group MD TradeDoubler UK," says Bernstrm. "He brings a wealth of digital marketing and managerial experience to the role and I am confident he will have a positive impact on maintaining and growing TradeDoubler's business."
About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 16 countries across Europe and a presence in a further two countries. With a breadth of expertise across multiple industry sectors and a network of more than 114,000 website publishers TradeDoubler helps deliver online results for over 1,400 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
About The Search Works
Headquartered in London, England, The Search Works is the UK's leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past 8 years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Lastminute, Eurostar, ASDA and The Carphone Warehouse.
In the New Media Age Marketing Services Guide 2007, The Search Works was named as the UK's top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's third fastest growing private technology company and highest-ranked search marketing company in The Sunday Times TechTrack Top 100. For more information, please visit www.thesearchworks.com.
