Interest based advertising is TradeDoublers solution for optimizing the selection of ads for a certain user. The selection of ads is based on an interest profile built up during visits to websites in the TradeDoubler network.
Interest based advertising step by step:
1. A website user browses sites across the TradeDoubler network (affiliate- and ad networks). The category of each website is saved to a cookie in the web browser.
2. When the website user browse sites related to cars the counter for category “Automotive” is updated in the cookie.
3. Ads are selected and shown to the user based on the category count in the cookie. A user with an higher than average count in the “Automotive” category will be shown more ads related to cars.
For the website user interest based advertising means more relevant ads will be served, ads that match the user’s interests. For example, a user visiting more travel websites than average will be served more ads related to travel.
For the advertiser interest based advertising means enhanced possibilities to reach a certain audience (a group of users with a common interest) across TradeDoublers network.
For the publisher interest based advertising means a possibility of higher return from the advertising inventory. As more relevant ads are shown for a user the probability that the user notices the ad and acts upon its message increases. This will in turn affect the value of the inventory and hence the possible return from it.
Privacy
TradeDoubler do not save any personal information in the cookie and cannot connect an interest profile to a specific person.
We follow the IAB guidelines for behavioural targeting in our interest based advertising. Please read the TradeDoublers privacy policy for more information.
Categories and interest profiles
The system is based on 20 categories; for example Sport or Travel. The only information that is saved in the cookie is a counter showing the amount of times a certain category of website have been visited and the time of the latest update of the counter.
Below you can see the information that have been stored in your web browsers cookie.
Category
Count
By clicking the button “Block interest based advertising” below you will not be served ads based on your interest profile and no information on what categories of websites you visit will be stored in the cookie. Note that the blocking ends if you clear your browser from cookies.
Also a publisher can choose not to take part in interest based advertising; this is done in the publisher account settings (“Site information” section). A publisher that chooses not to contribute to building interest profiles will not have the possibility to display interest based ads.
Delete interest profile
Your interest profile can be removed by clicking the button “Empty cookie” below or by deleting your browser’s cookies.