Articles

• Mobile advertising's day will come 20 February 07 The humble mobile phone is about to go places. From mobile TV and video to search, the handset has become the focus for potential advertising revenue from the latest applications to hit the mobile market. Of course, this is nothing new; ever since the advent of 3G, services to mobile phones have been the great white hope of many mobile phone operators looking to offset the pressures of declining business from voice and text. This time, it seems, it's the turn of the advertising industry to capture the imagination of the mobile phone community.
• Why it's sales not clicks that matter 30 January 07 Advertising. Always a subject for debate, it seems. Whether it's children being exposed to inappropriate messaging, misrepresention of products or simply a brilliant, ground-breaking concept that captures the imagination, you can pretty much guarantee that there will be something to talk about.
• Blogging - the New Advertising Opportunity? 29 January 07 Those familiar with the world of the Internet can't have failed to notice the rise of the blogger. Derived from the term 'weblog', a blog is described in terms as varied as an 'online diary' to an interactive website with dated entries. It is precisely this interactivity that has caused the relative explosion in blogging. But what does it really mean from a cultural and commercial point of view?